West Coast Vibes, For Life

California is home-a place that shaped me, and it's the heart of this collection.  Growing up here, I’ve always been inspired by the state’s diverse landscapes, all within reach-whether it’s a 15-minute drive or a three-hour road trip. From beach to city, mountain to desert, California’s rich tapestry of landscapes is mirrored in the wide range of activities it offers—and the gear they require. This sense of versatility is what sparked the idea behind this collection.

I’m not designing for one single persona, but for a man who embodies them all.  For the guy who surfs in the morning, hikes in the afternoon, and skateboard to his favorite jazz bar at night, his wardrobe has to keep up. It’s about offering pieces that flow with his passions, seamlessly shifting from one activity to the next.

The collection begins with elevated essentials- think tanks and underwear reimagined in luxurious, performance-driven fabrics. From there, sporty yet functional workwear makes its way in: multi-mesh pieces, abstract-print linen resort sets, and a floppy bucket hat that’s as versatile as it is stylish. It’s a blend of concept and practicality, designed to suit the eclectic spirit of the West Coast.

This isn’t just a collection; it’s a snapshot of the many personalities who call California home. And as the seasons change, so too will this line, evolving with each new chapter to adapt with the man it was designed for.